What are the essential SEO tools?

Web Analytics Tools:

  • Google Analytics
  • Bing Analytics
  • Omniture

Webmaster Tools:
  • Google Search Console
Keyword Research & analysis:
  • Keyword Planner
  • Ubersuggest
Web Trends:

Paid Campaign Management:

Website URL Extractor:

Website Meta Extractor:

Competitor Analysis Tools:

How to increase relevant clicks for your Google Adwords Campaign ?

This case study will help the beneficiaries to analyze on how to increase the number of “Relevant” clicks for an advertiser’s online campaign.

This case study also explains how relevancy between
  1. Keywords
  2. Ad copy 
  3. Landing page of an advertiser’s website plays a crucial role.  
Workflow: For easy understanding, we have explained the strategies and the techniques hand in hand.

Outcome: Increase relevant clicks, conversions and customer satisfaction.


Think like a user:  Use keyword planner to select appropriate keywords with good search volume. 

Long tail keywords work better: Select two or three word keywords with good search volume in the target region

Target geo mod keywords: Select top searched keywords with geomods (which will drive direct customers)

Match type matters: Select match type depending on your advertiser’s business size and requirements.

  • Broad – to promote brand names.
  • Phrase – to get maximum benefits to the campaign and also to find new opportunities
  • Exact – to generate direct response to users query
  • Broad match Modifier:  Only shows ads in searches including the words designated with a plus sign (+women’s hats) or close variations of them
  • Negative Keywords: Excludes your ads from showing on searches with that term. So if you’re a hat company that doesn’t sell baseball hats, you could add add a negative keyword, designated with a minus sign (-baseball hats).
Get help from Google search : 
  • Find more keywords from related searches from Google
  • Use suggestions from Google instant feature
Pick keywords from the advertisers website:
  • Do thorough research on the advertiser’s products and services
  • Select service/product relevant keywords, geomods, USP’s, generic words and try creating your own keyword list with these combinations.
  • Also use synonyms of the keywords
Relevancy is more important than quantity: Make a simple list of relevant keywords


Extension matters:
  • Promote other pages of the website using site links, include latest offers in extensions.
  • Use driving map options which will navigate the user to the advertiser’s business location.
  • Mobile users can make use of the call button and contact the advertiser directly
Do not neglect display URL tag: Use service related keywords at the end of display URL.

How to list your Business/Company address in Google Maps ?

SEO Off Page Ranking Factors 2017 | List of Link Building Activities 2017

  • Directory submission: List our website URL's in DMOZ or indian popular directories. Check competitors backlinks and use high authoritative directory submission list
  • Classified Submission: Websites like nearbuy.com etc.., we can list all service related pages of the website and update it regularly if any changes in the website.
  • Social bookmarking: Choose high authoritative websites and submit our paid pr links accordingly.
  • Paid Press Release Submission
  • Free press release submissions
  • Q & A websites: There are so many queries posted in websites like quora, ehow and more. Strategy is to post questions and answers and provide a reference link to our website
  • Facebook 
  • Linkedin

SEO On Page Ranking Factors 2017

Title tag
Description Tag
URL Structure - Permalink
Content of page
Image alt text
Internal Linking
Video Alt Tags